# Destination Defender NYC Hudson Valley AR Slider Activation

## Project Overview

NEOTEQ delivered an AR slider as an activation piece as part of the Defender Store NYC, combining immersive content and in-house developed technology into a standout interactive experience.

## Project Brief

NEOTEQ was engaged by Land Rover to deliver a premium interactive installation for the Destination Defender event in NYC. The brief called for an innovative, tech-forward activation that reflected the spirit of the Defender brand while enhancing the visitor experience at Defender House through meaningful digital engagement.

## Project Delivery

NEOTEQ designed, developed, and installed the AR Slider within the Defender store — a proprietary interactive system featuring both custom-built hardware and in-house AR Slider software. All animation content and callouts were created by our team to bring the Defender narrative to life. The unit was transported, assembled, and fine-tuned on-site in NYC, delivering a seamless and visually engaging experience that stood out as a key feature of the event.

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